![]() However, when he did find the right combination and pushed his first bottles into stores, the outcome was surprising. Newman was very picky about taste and ingredients and finding the right combination of ingredients was always very time consuming. The two men hired several chemists and food technicians to test different arrangements of ingredients for the first salad dressing. He went through numerous bottlers and food companies before finding a bottler that would treat him and Hotchner fairly and bottle for a fair price. One of the largest difficulties with his desire to sell dressing in the grocery stores was finding a bottler. Newman's dressing could not sit around very long due to the lack of preservatives, but that was completely fine with him. Many dressings that dominate grocery store shelves to this day contain dozens of artificial ingredients simply meant to give the dressing the ability to sit around longer before selling. His salad dressing was different than all of the other dressings available because he used only natural ingredients and had a strong dislike of chemicals and ingredients that were artificial and simply used to preserve. His recipients liked the dressing so much, that Newman and his friend Hotchner decided they should try to produce the dressing on a large scale and sell it to local stores. His book In Pursuit of the Common Good: Twenty-Five Years of Improvising the World, One Bottle of Salad Dressing at a Time, shows how he created his empire from a very modest and far-fetched beginning into a company profiting tens-of-millions of dollars a year.įor Christmas every year, Newman liked to make salad dressing for his closest friends and family and give it to them as gifts in used wine bottles. The book focuses more on the food empire he created and rarely mentions his acting career. Hotchner set out to write a autobiography/biography about Newman and his famous life. ![]() Paul Newman and one of his best friends, A.E. ![]() Newman made a mark in the world with his food creations, but it is all of the good he did with the profits that he made and donated that really made a difference in the world. However, when his movie days were winding down and he realized that he had a new outlook on food and nutrition, he started a company making salad dressing. Some of his most famous roles were in the movies about Butch Cassidy and the Sundance Kid. Most know him primarily as an actor in over fifty movies and several Broadway Plays. Paul Newman was an extraordinary man who left his legacy in life in numerous areas. Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. ![]() Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own-the first green food company to use all-natural ingredients, and still the most successful.
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